How to Compose Emails with SeatRobot

There are many different types of emails you can send within SeatRobot - Confirmation Emails, Announcement Emails, Invites and more.

What all these functions have in common is merge fields. This is a powerful, time-saving tool within SeatRobot that allows you to personalize every email you send.

Merge fields are placeholders embedded within email templates that automatically pull and insert specific data from your software database during email generation. These fields allow for dynamic personalization at scale, enabling each recipient to receive a message tailored specifically to them without manual editing. This process ensures consistent formatting and minimizes human error.

When an email is launched, SeatRobot scans your organization's database and replaces each merge field with the corresponding data for each recipient. For example:

• [guestfirstname] becomes "Alex"
• [eventmanagertitle] becomes "Head of Comms"
• [eventdate] becomes "April 15, 2025"

Merge fields can reference any data stored in the database, including:

• Contact information (i.e. name, email, phone)
• Event information (venue address, online event details)
• SeatRobot tools (guest registration page button, add to calendar icons)

Merge fields are contained within these icons in your email composition windows.